Creative Plan to Win the Future︱2017 “China Southern Airlines Cup” Creative Marketing Plan Contest Concluded Successfully

On the afternoon of December 15th, the 2017 “China Southern Airlines Cup” Creative Marketing Plan competition, jointly hosted by China Southern Airlines (CSA), Victoria Chinese Students and Scholars Association (VCSSA) and Global Business College of Australia (GBCA), was successfully held.

2017“CSA Cup” Creative Marketing Plan Competition

The event received the concrete support from Mr Jian Zhao, Consul General and Mr Zhiyong Yang, Consul, Education Office from the Consulate General of the People’s Republic of China in Melbourne. The competition was judged by an esteemed panel of industry experts and professionals, which consisted of Professor On Kit Tam, Vice Chairman, Australia China Business Council Victoria, who is also the chair of the judging panel, James Hudson, Director of Corporate Affairs and Marketing, Alibaba Group (Australia and New Zealand), Graeme J. Chipp, Managing Director, Growth Solutions Group, Dr Chuyang Liu, China Adviser, Austrade and former Trade Commissioner of Australian Trade Commission, Professor Wei Shen, Associate Pro Vice-Chancellor (International Relations), Deakin University and Visiting Professor of International Business, Lancaster University, Dr Adam Zhang, General Manager, China Southern Airlines Melbourne Office, and Dr Celina Yu, Managing Director, GBCA.

Opening remarks delivered by Dr Adam Zhang, General Manager of China Southern Airlines Melbourne Office

The competition was officially launched with Dr Adam Zhang extending a warm welcome speech to all the guests, judges and contestants, on behalf of CSA. He expressed his gratitude to everyone who provided ongoing support to the development of CSA, especially towards students studying in Australia, who made significant contributions in strengthening the Australia-China flight route. This year, CSA organized a creative marketing plan competition to provide young talents with the opportunity to showcase their innovative ideas and put their marketing skills and knowledge into practice.

Opening remarks delivered by Consul General Jian Zhao from the Consulate General of the People’s Republic of China in Melbourne

Consul General Zhao from the Consulate General of the People’s Republic of China in Melbourne also delivered opening remarks. He expressed that he was very pleased to be invited to attend the event and congratulated the success of the 2017 “China Southern Airlines Cup”. He emphasised the devotion and effort the Consulate General of the People’s Republic of China in Melbourne has dedicated to enhancing the learning and living experience of students in Australia, and in increasing the exchange and communication between China and Australia. This contest not only provided a platform for young talents of both countries to share ideas and interact, it also actively explored bilateral educational exchange and cooperation between China and Australia.

Judges commented on the performance of contestants

After the preliminary round, eight teams advanced into the final presentation. Each team delivered a 7-minute presentation followed by a 3-minute question segment from the judging panel. The contestants showed great potential and presented many intellectual and innovative ideas and received high praise from the audience. After the eight finalist teams completed the competition, Professor On Kit Tam, chair of the judging panel, made a summary of the performances of the finalists and sent his best wishes to them in continuing to innovate in their future study and work life.

Professor On Kit Tam made a summary of the competition

The competition concluded with, team 8“Nerdy Analyst” winning the first prize, team 1“Skyteam” winning the second prize and team 4 and 6, team“Unique”and “The Airplane Guys” respectively winning the third prize. A number of individual awards were also presented to outstanding presenters that showed great potential and confidence, and organisational awards were awarded to supporting association as a mean of appreciation towards their effort.  The audience also received generous prizes including movie tickets, GBCA course vouchers, flight ticket and plane models sponsored by CSA.

First prize: Nerdy Analysts

Second prize: Skyteam

Third prize: The Airplane Guys

Third prize: Unique

Lucky audience received economy class international return fight ticket

Group photo of all judges and contestants

GBCA participated the ‘Australia-China Senior Business Leaders’ Dialogue on Belt and Road Building on 45 Years of Cooperative Partnership’ seminar

The ‘Australia-China Senior Business Leaders’ Dialogue on Belt and Road Building on 45 Years of Cooperative Partnership’ seminar and luncheon, hosted by CCCA Melbourne and Australia-China Belt and Road Initiative today marks another chapter in celebrating the long trade and investment relationship between Australia and China. 

Ms Eman Liu, CEO of Global Business College of Australia (GBCA) contributed as a representative from the education sector, and Dr Celina Yu, Managing Director of GBCA, who is also the Deputy Secretary of CCCA Melbourne participated in the organization of the event. 

The Belt and Road dialogue today had the presence and support from The Consulate-General of The People’s Republic of China in Melbourne, the Victorian government, as well as over 70 representatives and partners from nearly 20 sectors.

The event facilitated sophisticated and comprehensive dialogue between the Australian and Chinese government and industry representatives, exploring the challenges, capacities and opportunities of the One Belt One Road Initiative in enhancing the prosperity of the Asia-Pacific trade and investment economy.

In particular, Consul General, Mr Jian Zhao commemorated the 45 years of success of the Australia-China strategic diplomatic relations, and the significant milestones achieved over this period, such as the growth in trade and investment, economic engagements and people to people exchanges. Mr Zhao expressed strong desires to strengthen mutual trust and cooperation to further enable long-term stability and development.

Moreover, The Hon Andrew Robb AO, Advisory Board Member of Australia-China Belt and Road Initiative and former Minister for Trade and Investment, articulated his vision of the One Belt One Road initiative as a prosperous venture for the Asia-Pacific region, that fosters engagement and mutual respect, with China leading the initiative. It is expected that Australia will benefit from this in many aspects.

Representing the education sector, Ms Eman Liu shared her experience in setting up her business operations in Australia, and the challenges she encountered such as the cultural differences, adapting to Australian regulations and the high cost of doing business.