Many employers ask, “What do you know about our company?” during an interview.
It’s not a difficult question but one must make sure to have done the homework. Look at the company’s ‘About Us’ page; research by reading their social media platforms, e-News or blogs like the page you’re reading now, these may give you a good idea about what the company is; building upon what you’ve learnt, you should hypothesis what the company’s strength & opportunities, weakness & threats and showcase what you can offer based on it (Don’t call them out on your hypothesis though…)
Sometimes pre-interview stress or lack of time lead some to skip this seemingly simple step. But an open-ended question like this may just be your way to show how much you care about the interview! In many cases, 0.5pt is all the differentiation between the winner and the first runner-up.