About the business
Global Business College of Australia (GBCA) is a nationally recognized training organization and VET training provider, it also a campus of an international tertiary education group. GBCA offer a wide range of vocational courses to international and domestic students (under Skills First program). GBCA and its sister company, Advantage Institute Australia (EIA), forms an education group (the group) to deliver the whole range of educational services for ELICOS, vocational courses to Bachelor programs in Melbourne.
Student Recruitment Manager will lead focuses on channel management, lead generation and conversion that will support GBCA and EIA in achieving student load targets. The incumbent is responsible for market forecasting, the development and implementation of comprehensive and creative marketing and recruitment strategies and objectives for a group of prioritized source countries. Regional allocation for the portfolio will be determined based on the group’s strategic priorities based on a regular assessment of student flow, market opportunities and growth potential and the current experience of the incumbent. Our current regions are:
Middle East and European
South East Asia
North East Asia
Job tasks and responsibilities
Plan and implement student recruitment plan and strategies for both short and long term.
Cooperate with the Marketing Team to implement marketing campaigns and tactics to recruit students, monitor and report on effectiveness of marketing communications.
Cooperate with the Compliance Manager to ensure the student recruitment process is compliant with all aspects of all aspects of Standards for Registered Training Organisations (RTOs) 2015, Higher Education Threshold, and Education Services for Overseas Students (ESOS) Framework.
Keep updated with current and future marketing trends
Establish and manage on-going positive relationships with onshore and offshore education agents
Liaise with recruitment agents to ensure the quality and compliance of marketing materials for agent use and provide report and feedback on each educational agent regularly.
Assist in the student application and enrolment process, including direct leads conversion.
Other tasks that may be assigned by the group from time to time.
Skills and experience
Qualifications and Education Requirements
Tertiary qualifications in Marketing or other related discipline
At least 2-3 years’ experience in recruiting students to meet targets.
Proven ability in formulating and implementing strategy to meet targets.
Experience in internal and external stakeholder management, building and managing relationships, networks and partnerships and an ability to influence decision-making.
Excellent problem solving and analytical skills and an ability to develop innovative and creative solutions and strategies.
Demonstrated interpersonal and negotiation skills with an ability to relate positively on an individual basis with a broad range of people, from students to staff of GBCA and elsewhere.
Demonstrated high level written and oral communication skills including high level presentation and public speaking skills.
Demonstrated experience to work effectively, both independently and as part of a team.
Demonstrated ability to work effectively in cross-cultural situations.
Recruitment experience in onshore and offshore markets.
Innovative culture, casual dress
Fantastic support and genuine care from senior management
To apply for this position, please submit your resume and cover letter by email to firstname.lastname@example.org