Certificate IV in Digital Media Technologies
Program Code ICT40815
CRICOS Course Code 0100866
Course Duration Delivery will occur over 52 weeks (including 12 weeks catch up class, reassessment and course breaks).
Delivery Mode Face to face training
Campus Location and Delivery Site 337-339 La Trobe Street Melbourne 3000 VIC
This course is designed for students who want to enter the business environment with a strong foundation of business & technology skills. This qualification provides the skills and knowledge for an individual to work as a digital marketer. This is a hybrid course that equip students with a combination of business techno skills to enter a digital marketing environment. Students will learn to:
- Design, develop and edit website
- Develop landing page and create sales funnel
- Integrating social web technology to a website and manage key word research (SEO).
- Create and optimise digital media user experience by utilising current digital media and social marketing tools.
- Produce 2D multimedia images and animations
Students who completing this program may continue pursuing the Diploma of IT or Diploma of Business offered by GBCA as part of their package courses.
Applicants must satisfy all requirements as below:
- Satisfactory completion of Australian Year 11 or equivalent or higher
- Minimum of IELTS 5.5 (no band less than 5) or equivalent, or
- Successfully complete the GBCA English for Academic Purposes (EAP1)
Students are required to bring their own laptop with Microsoft Office 2007 or a later version installed for face to face classes.
|Unit Code||Unit Name|
|BSBCRT401||Articulate, present and debate ideas|
|BSBMKG420||Create digital media user experiences|
|BSBMKG421||Optimise digital media impact|
|ICTICT418||Contribute to copyright, ethics and privacy in an ICT environment|
|BSBWHS304||Participate effectively in WHS communication and consultation processes|
|ICTWEB413||Optimise search engines|
|ICTICT419||Work effectively in the digital media industry|
|ICTWEB421||Ensure website content meets technical protocols and standards|
|ICTWEB417||Integrate social web technologies|
|ICTWEB414||Design simple web page layouts|
|ICTWEB411||Produce basic client-side script for dynamic web pages|
|ICTWEB407||Conduct operational acceptance tests of websites|
|ICTWEB412||Produce interactive web animation|
|CUADIG401||Author interactive media|
|ICTPMG401||Support small scale ICT projects|
|ICTICT404||Use online learning tools|
|CUAANM301||Create 2D digital animations|
A variety of assessment methods will be used throughout the course, including: Observation of students performing role playing, Portfolio of Work, Written report, Observation of Presentation, Analysis of case study/Response to simulated work scenario or Written questioning