Creative Plan to Win the Future︱2017 “China Southern Airlines Cup” Creative Marketing Plan Contest Concluded Successfully

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On the afternoon of December 15th, the 2017 “China Southern Airlines Cup” Creative Marketing Plan competition, jointly hosted by China Southern Airlines (CSA), Victoria Chinese Students and Scholars Association (VCSSA) and Global Business College of Australia (GBCA), was successfully held.

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2017“CSA Cup” Creative Marketing Plan Competition

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text c_id=”.vc_1513643742416″] The event received the concrete support from Mr Jian Zhao, Consul General and Mr Zhiyong Yang, Consul, Education Office from the Consulate General of the People’s Republic of China in Melbourne. The competition was judged by an esteemed panel of industry experts and professionals, which consisted of Professor On Kit Tam, Vice Chairman, Australia China Business Council Victoria, who is also the chair of the judging panel, James Hudson, Director of Corporate Affairs and Marketing, Alibaba Group (Australia and New Zealand), Graeme J. Chipp, Managing Director, Growth Solutions Group, Dr Chuyang Liu, China Adviser, Austrade and former Trade Commissioner of Australian Trade Commission, Professor Wei Shen, Associate Pro Vice-Chancellor (International Relations), Deakin University and Visiting Professor of International Business, Lancaster University, Dr Adam Zhang, General Manager, China Southern Airlines Melbourne Office, and Dr Celina Yu, Managing Director, GBCA. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”4182″ img_size=”ivan_project” alignment=”center”][vc_column_text c_id=”.vc_1513643801799″]

Opening remarks delivered by Dr Adam Zhang, General Manager of China Southern Airlines Melbourne Office

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text c_id=”.vc_1513643820678″] The competition was officially launched with Dr Adam Zhang extending a warm welcome speech to all the guests, judges and contestants, on behalf of CSA. He expressed his gratitude to everyone who provided ongoing support to the development of CSA, especially towards students studying in Australia, who made significant contributions in strengthening the Australia-China flight route. This year, CSA organized a creative marketing plan competition to provide young talents with the opportunity to showcase their innovative ideas and put their marketing skills and knowledge into practice. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”4183″ img_size=”ivan_project” alignment=”center”][vc_column_text c_id=”.vc_1513644204878″]

Opening remarks delivered by Consul General Jian Zhao from the Consulate General of the People’s Republic of China in Melbourne

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text c_id=”.vc_1513644248013″] Consul General Zhao from the Consulate General of the People’s Republic of China in Melbourne also delivered opening remarks. He expressed that he was very pleased to be invited to attend the event and congratulated the success of the 2017 “China Southern Airlines Cup”. He emphasised the devotion and effort the Consulate General of the People’s Republic of China in Melbourne has dedicated to enhancing the learning and living experience of students in Australia, and in increasing the exchange and communication between China and Australia. This contest not only provided a platform for young talents of both countries to share ideas and interact, it also actively explored bilateral educational exchange and cooperation between China and Australia. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_media_grid element_width=”6″ grid_id=”vc_gid:1545281545917-9943fe2a-32e9-1″ include=”4184,4185″][vc_column_text c_id=”.vc_1513645782191″]

Judges commented on the performance of contestants

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text c_id=”.vc_1513644486152″] After the preliminary round, eight teams advanced into the final presentation. Each team delivered a 7-minute presentation followed by a 3-minute question segment from the judging panel. The contestants showed great potential and presented many intellectual and innovative ideas and received high praise from the audience. After the eight finalist teams completed the competition, Professor On Kit Tam, chair of the judging panel, made a summary of the performances of the finalists and sent his best wishes to them in continuing to innovate in their future study and work life. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”4187″ img_size=”ivan_project” alignment=”center”][vc_column_text c_id=”.vc_1513644577901″]

Professor On Kit Tam made a summary of the competition

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text c_id=”.vc_1513644600871″] The competition concluded with, team 8“Nerdy Analyst” winning the first prize, team 1“Skyteam” winning the second prize and team 4 and 6, team“Unique”and “The Airplane Guys” respectively winning the third prize. A number of individual awards were also presented to outstanding presenters that showed great potential and confidence, and organisational awards were awarded to supporting association as a mean of appreciation towards their effort.  The audience also received generous prizes including movie tickets, GBCA course vouchers, flight ticket and plane models sponsored by CSA. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”4188″ img_size=”ivan_project” alignment=”center”][vc_column_text c_id=”.vc_1513644682583″]

First prize: Nerdy Analysts

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Second prize: Skyteam

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Third prize: The Airplane Guys

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Third prize: Unique

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Lucky audience received economy class international return fight ticket

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Group photo of all judges and contestants

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GBCA participated the ‘Australia-China Senior Business Leaders’ Dialogue on Belt and Road Building on 45 Years of Cooperative Partnership’ seminar

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The ‘Australia-China Senior Business Leaders’ Dialogue on Belt and Road Building on 45 Years of Cooperative Partnership’ seminar and luncheon, hosted by CCCA Melbourne and Australia-China Belt and Road Initiative today marks another chapter in celebrating the long trade and investment relationship between Australia and China.

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Ms Eman Liu, CEO of Global Business College of Australia (GBCA) contributed as a representative from the education sector, and Dr Celina Yu, Managing Director of GBCA, who is also the Deputy Secretary of CCCA Melbourne participated in the organization of the event.

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The Belt and Road dialogue today had the presence and support from The Consulate-General of The People’s Republic of China in Melbourne, the Victorian government, as well as over 70 representatives and partners from nearly 20 sectors.

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The event facilitated sophisticated and comprehensive dialogue between the Australian and Chinese government and industry representatives, exploring the challenges, capacities and opportunities of the One Belt One Road Initiative in enhancing the prosperity of the Asia-Pacific trade and investment economy.

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In particular, Consul General, Mr Jian Zhao commemorated the 45 years of success of the Australia-China strategic diplomatic relations, and the significant milestones achieved over this period, such as the growth in trade and investment, economic engagements and people to people exchanges. Mr Zhao expressed strong desires to strengthen mutual trust and cooperation to further enable long-term stability and development.

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Moreover, The Hon Andrew Robb AO, Advisory Board Member of Australia-China Belt and Road Initiative and former Minister for Trade and Investment, articulated his vision of the One Belt One Road initiative as a prosperous venture for the Asia-Pacific region, that fosters engagement and mutual respect, with China leading the initiative. It is expected that Australia will benefit from this in many aspects.

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Representing the education sector, Ms Eman Liu shared her experience in setting up her business operations in Australia, and the challenges she encountered such as the cultural differences, adapting to Australian regulations and the high cost of doing business.

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GLOBAL BUSINESS COLLEGE OF AUSTRALIA CELEBRATES OPENING OF NEW CAMPUS

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GLOBAL BUSINESS COLLEGE OF AUSTRALIA CELEBRATES OPENING OF NEW CAMPUS

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Global Business College of Australia (GBCA), the first ever campus of a Chinese education institution (Huashang Education Group) in Australia proudly launched the opening ceremony of a new academic building at 338 Queen St, Melbourne, on the 21st November 2017. The launch welcomed over 70 distinguished guests and representatives from the Australian and Chinese government, as well as various sectors.

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Since its inception in 2014, GBCA has been expanding rapidly, from 5 students for the first intake, the college now has nearly 600 students. Early this year, the college further widened their scope by forming a strategic partnership with University of Canberra to jointly deliver tertiary programs in Melbourne, to 130 students from more than 20 countries.

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In view of the rapid growth in student numbers and GBCA’s partnership, the second academic building was launched, marking another significant milestone for the Huashang’s international initiative and commitment in strengthening its presence in Australia.

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GBCA has engaged in many research and industry collaborations with the aim of improving education services to students and strengthening the research and education link between Australia and China. One of the selected projects included an ARC Linkage Project in collaboration with University of Sydney, Technology and Australian Research Alliance for Children and Youth on the topic on cyberbullying prevention and detection systems, which attracted a grant of $550,000.

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At the opening launch, Dr Yung Chau Liu, Chairman of Huashang Education and GBCA reaffirmed his vision in developing global education institutions, and GBCA’s gratitude towards the strong support received by the Victorian government and Consulate General of The People’s Republic of China in Melbourne, as well as education and business partners.

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“Huashang Education Group and GBCA has made significant contributions in strengthening the educational cooperation between China and Australia, and in enhancing the quality of international education. With the implementation of the ‘One Belt One Road’ initiative, educational collaborations between the two countries will be promising.” Said Mr Jian Zhao, Consul General.

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Professor Deep Saini, Vice-Chancellor of UC, shared his vision of the partnership and the new campus as an international education platform for promoting bilateral collaborations and sharing of education resources.

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Mr Danny Pearson MP, representing Robin Scott, Minister for Multicultural Affairs, expressed concrete support from the Victorian government, in the future development of GBCA.

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The opening ceremony concluded with Mr Danny Pearson MP, Mr Jiang Zhao, Consul, Education Office, Hon. Phil Honeywood, CEO, International Education Association of Australia (IEAA), Professor Deep Saini, Dr Yung Chau Liu, Mr Jian Zhao, Ms Meredith Hunter, Deputy Director UC Partnership, Mr Ethan Liu, Executive Director and Deputy General Manager of Huashang and Mr Rongyu Li, Deputy Vice-Chancellor and Vice-President of UC, Students and Partnerships leading the celebration of the milestone with the ribbon cutting ceremony and a champagne toast, symbolising the official opening of the new campus of GBCA.

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GBCA IELTS intensive training program

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GBCA IELTS intensive training program has finished with a perfect ending. The program was taught by our qualified teachers with years of experience in English language training and attracted nearly 20 students from Chinese colleges or universities. After three weeks of all-round training, our students attended the IELTS exam with full confidence and achieved their desired results. Among all the students, the average score boosted 1 point, and the highest achiever reached an overall score of 7.5 with full mark in Reading. GBCA’s IELTS intensive training program aims at improving students’ ability in reading, listening, speaking, and writing, and quickly grasping the exam technique through a progressive training method of “teaching-practicing-testing”.

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GBCA hosted an artificial intelligence seminar and the launching ceremony of HUAWEI ICT Skill Competition

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On the 5th of September, GBCA hosted an Artificial Intelligence (AI) Seminar as well as the launching ceremony of HUAWEI ICT Skill Competition. Prof. Chengqi Zhang from the University of Technology Sydney, who is also the Local Arrangements Committee Co-Chair for IJCAI (International Joint Conference on Artificial Intelligence) 2017 was invited as our guest speaker and chaired the panel discussion. Finally, the launch of Huawei ICT Skill Competition was officially announced by Mr. Mitar Marescuk, State Manager (VIC/TAS/SA) & National Energy Manager, Huawei Enterprise Business Group. Top performers will not only stand in an opportunity to win generous prizes, but also have a chance to participate in the global final competition in China.

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Youth experiential growth program draw a perfect ending

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The goal of GBCA is to develop a program that nurtures the growth and development of primary and secondary students. The program aims to expand students’ international perspectives, enhance their comprehensive abilities, unleash their innate potential, and set their aspirations.

Recently, GBCA successfully held the Youth Future Leadership program which aimed at promoting innovative thinking among students, improving their public speaking skills and fostering a sense of global citizenship through a series of customized activities.

These activities included visits to elite private schools, renowned universities and incubators, as well as trips to popular tourist spots in Melbourne and Sydney, where students could appreciate the natural beauty of Australia and experience its cultural customs. Overall, the program provided a well-rounded and enriching experience for the students.

Unlock your potential and discover new opportunities by exploring the courses offered on gbca.edu.au.

Click now to learn more!

International Joint Conference on Artificial Intelligence (IJCAI) was held in Melbourne

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International Joint Conference on Artificial Intelligence (IJCAI) was held in Melbourne, from August 22nd to August 25th. As one of the exhibitors, GBCA took part in a number of presentations, workshops, and academic discussions. As an international conference to lead the research of artificial intelligence (AI), the conference bringing together the international AI community in communicating the advances and celebrating the achievements of AI research and practice, with the theme of “Autonomy and AI”. Leading enterprises in the area of AI, including Alibaba, Baidu, Tencent, DiDi, Jingdong, Meitu participated in and sponsored the conference.

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Enterprise Resource Planning (ERP) training program

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On the 20th of August, GBCA welcomed a group of Chinese university teachers to gathering its two-week Enterprise Resource Planning (ERP) training program. This tailored program is aimed at advancing professional development for teachers and improving teaching quality, through introducing new educational philosophies and pedagogies. During the training, our experienced trainers conducted a comparative study of business models used in both China and Australia, drew a full picture of similarities and differences between ERP systems and deepened the participants understanding of development and innovation of ERP application. Meanwhile, the teachers also explored creative ideas in future teaching innovation through class observation at RMIT and some enterprises visiting.

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Small Business Festival of Victoria seminars kicked off at GBCA

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On the 16th of August, the annual Small Business Festival of Victoria seminar series kicked off at GBCA. Dr. Celina Yu, Managing Director of GBCA, delivered a seminar on the topic of “Growth in Transnational Education (TNE)”, elaborating her vision to the development of TNE. She shared her insights of TNE with over 20 distinguished guests and experts from education industry, including its opportunities and challenges; Australian model across the school, vocational, and tertiary education sector; forms and arrangement of TNE applied in universities around the world; and GBCA as an example.

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GBCA, UC, and Soochow University signed a MOU on further strengthening the trilateral cooperation

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On the 25th of July, GBCA, University of Canberra (UC) and Soochow University signed a strategic memorandum of understanding on further strengthening the trilateral cooperation. Mr. Guo Bin Huang, Acting Consulate-General of The People’s Republic of China in Melbourne; Mr. Jiang Zhao, Consulate Education Office of The People’s Republic of China in Melbourne; Professor Nicholas Klomp, Deputy Vice-Chancellor, UC; Professor Yinnan Yuan, former Vice President, Soochow University; Ms. Eman Liu, Executive Director and Vice President, Huashang Education Group; and Dr. Celina Yu, Managing Director, GBCA, attended the signing ceremony. The three parties will expand academic collaboration in terms of program articulation in diploma, bachelor, and master degree, student exchange programs, corporate training as well as short term programs.

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