Career tip: Are you preparing for an interview?
Many employers ask “What do you know about our company?” during an interview.
It’s not a difficult question to answer but it pays to do your homework. Take the time to go to the company’s website and look at the ‘About Us’ page, check out their social media platforms and read news articles and blogs that discuss the organisation in question. This should give you a good idea about the company’s various strengths and weaknesses, allowing you to prepare an argument showcasing what you could potentially offer. You should focus on discussing how you can play to a company’s strengths rather than its weaknesses; potential employers will usually favour positive potential employees rather than negative ones, especially when the subject at hand is the status of their company.
Either stress or a lack of time can lead some interviewees to skip this simple step, but an open-ended question can be the best way to show just how much you care about this opportunity! Taking the time to prepare for questions such as these can help push you ahead of the competition
This article was written and edited by Arthur Chan and Matthew Leach.
中文版,由Arthur,Cissy和Nebula编写和编辑 (WeChat or browser compatible)